"Spring Festival, spent 6,000 yuan to reward their own Ministry of iPhone4 buy a cell phone, did not expect to go home for a count, plus screensavers film, charging Po, shells, took around 7,000 yuan." Members of the public Liling Feng's words, can cause a lot of " fruit powder, "the resonance. According to quick, Dixon pass, Thai legislation provides sales and other communications data store, in just the past Spring Festival market, including Apple iPhone4 including Nokia, Motorola, Samsung, HTC, Sony Ericsson smart phones launched by other brands, accounting for a mobile phone dominance of the retail market. At the same time, closely related with the smart phone screensavers, mobile charger, mobile phone accessories such as the sale of shell straight up, the National Day and New Year's sales last year jumped nearly 2-fold. "Currently, we are nearly a thousand mobile phones in the store, about half are able to achieve extension of the smart phones to low-cost low-end machine as a gimmick, it is difficult to stress from people's appetite." Yesterday, has been engaged in mobile phone retail Palace of Culture has 8 years of rapid store manager Mr. He sighed deeply, in the past, "mobile phone sales as a cabbage" ads, is the most attractive stores popular communication killer, from the sale of the Chinese New Year look, powerful, Internet fast, easy to download a large number of smart phone applications, has become the focus of consumer concern, more than two thousand dollars to its price at every turn, significantly reduced the sensitivity of consumers, "'Play' on the phone more and more people more. " ICT in Di Tai Shing Road store manager Mr. Wang is to communicate by telephone and emergency transfer goods manufacturers. "Chinese New Year, very popular smart phone sales, some models even out of stock. Such as the Motorola introduced a 'three anti-cell phone' before Chinese New Year we have customers booked more than 10 stores. According to quick, D. Phone, Lung, Tai Li and other stores offer sales data show that during the Spring Festival, smart phone sales deservedly become the leading hypermarket, which uses Android mobile phone platform occupies a large proportion. Market research firm IDC, in 2010, the last three months, the mobile terminal manufacturers sold 101 million were smart phones, an increase of 87%, IDC analysts said, Android's market share has soared, which greatly stimulated the The rapid rise of the smartphone market. Despite soaring sales of smart phones, but the low-end models, non-smart models in holiday sales still occupy a certain proportion. Meanwhile, the domestic mobile phone such as Jin, Cool, Dopod, oppo so its high price, achieved good sales. In the interview, the Chengdu Business Daily reporter learned that the low-end mobile phone sales during the holiday season (the retail price of 500 yuan) is still increased, but the retail price of between 600-800 million sales of the sharp decline of non-smart phone is facing is doomed. Highly touted in the smart phone behind the film screen saver, cell phone holster, Bluetooth headset, mobile charger Po, car chargers, batteries, large capacity memory cards and other mobile phone accessories by big wind, it is hot. It is quick to relevant sources, last year, its profit contribution of cell phone accessories sold 10% less than the broader market, and now the profit contribution of mobile phone accessories based on last year (wholesale iphone accessories), turned in a 2-fold. The reason, smart phones provide users with a personalized service, in use, users of smart phones with personal transformation and improvement needs, so to stimulate the rapid development of related accessories chain, is also reasonable. Selling iPhone4 the current example, the purchase of bare metal, the vast majority of users have to film, with the protective housing, mobile charging treasure and so on. The reporters found that for the i-Phone4 communications store the foil package to provide up to four or five models, the most expensive package of 400 yuan. Not only that, the factory is iPhone4 tailored protective housing is up to hundreds of models, and often expensive. Also, selling the Nokia N8, housing a variety of colors to choose from. Palace of Culture, according to quick shop salesperson said, fashion lady with a 6 on the purchase of a Nokia N8 shell, according to their different dress, different colors for the phone with a shell. Right now, buy later with the purchase of smart iphones and iPhone accessories, has gradually become a consumption habits. Insiders analyzed that, with increasing competition, firms earn profits in the mobile phone has become increasingly limited, in order to meet the increasingly significant consumer demand for personalized, in-depth expansion of mobile phone accessories and other value-added services (cheap iphone case), is likely to become a communications sales Business profits are further strong point of excavation.
