Windows Phone 7 was seen as last hope for Microsoft's smart phone operating system market can grow out of breath. Beijing time at 21:00 on October 11, 2010, Microsoft introduced the latest Windows Phone 7 system in the world. Microsoft CEO Steve Ballmer issued to the media and the public the first cell phone operate Microsoft Phone 7 systems, he also announced the sale of Windows Phone 7 list of new phone operators, including have not yet mentioned China operators. According to foreign media reports, although the Windows Phone 7 system has been all positive comments, but whether the operating system will success also depends on the series of mobile phones can get a good promotion, to compete with Apple, Google cell phone system. Microsoft said the company will invest over 100 million U.S. dollars, for the joint cell phone manufacturers and operators to promote Windows Phone 7 cell phones, and thus regain their lost market share in smart phone operating system market. Microsoft also said it will invest heavily in television advertising in the Christmas holiday shopping season. Reported yesterday, Microsoft totally introduced 9 Windows Phone 7 cell phones, these products from Samsung Electronics, LG Electronics, HTC and Dell. These phones will land Europe end of this month, will be on the market in the store of the United Kingdom, France, Germany, Italy and Spain. It will be in the U.S. market at November this year. It is reported that, WP 7 cell phone has a similar look and feel as the iPhone, and easy access to e-mail, browser, music, and Microsoft's exclusive Xbox game. U.S. market research company analysts said that this is last chance for Microsoft in the smart phone market. If Microsoft wants to achieve with the iPhone and Android difference, they should invest a lot of money for consumer education. Steve Ballmer said when introduced 9 WP 7 new cell phones, "I look forward to this day has been a long time." Ballmer admitted Microsoft has missed a generation of smart phones. He said the new Windows Phone 7 cell phones will be selling by 60 operators from 30 countries. The first Windows Phone 7 cell phone will be launched in the United States on November 8, priced at about $ 200. Market research analyst said Microsoft involved in this smart phone system race is a marathon; obviously Windows Phone 7 won’t rapid change all competitors’ market position in a day or a month. Microsoft did not disclose sales expectations the company to Windows Phone 7 cell phone. In respect of functionality, the new introduced Windows Phone 7 cell phones are all using Snapdragon processor from Qualcomm. The users could play Xbox game, connect to the Windows Office, use the Bing search, and through Zune software to download and play music. Operator AT&T’s users also will watch TV on cell phone be applied by of U-verse. However, Microsoft refused to release the specific amount of applications, Microsoft CEO Steve Ballmer said in a statement, applications developed for the WP7 will be able to use in all cell phones which use the operating system. According to the British carrier exposure of a picture, when Windows Phone 7 is published, more than 2000 software will be accompanied. And Microsoft also confirmed when the day introduced the new system, the cancelled copy and paste text functionality of windows Phone 7 will be find back in early 2011, when the user can through update the system to complete the upgrade. Currently Microsoft is not confirmed the copy and paste details of the user experience, but there may be use similar model to Apple's: first selected, then press the eject button and paste in the target location. In addition, the game developer Electronic Arts said the company will be launched a series of new cell phone game to Windows Phone 7 in the Christmas holiday shopping season (discount cell phones). This is expected to increase the Windows Phone 7 attractive to gamers, especially the 25 million Xbox Live players. Market statistics show that Microsoft's current is only taking 5% share of global smart phone market, lower than the last year 9% at same period. Google Android operating system market share to 17%, more than the same period last year 2%. To estimate, this year total global sales of smart phones will reach 270 million (unlocked smartphones), 56% increase over the previous year. From: discount cell phone service
