LED, as a revolutionary, environmentally friendly and energy-saving lights change the previous energy-saving lights contain toxic heavy metals pollution problems, longer service life, to become mainstream lighting products of the next generation, but because of more expensive price, few people now interested in it.
LED energy saving lamp energy saving lamp performance is more superior to others. But the real obstacles to market the product, the need to address what the four major challenges:
1, low level of market awareness
Many lamps are not very clear on this dealer, who used to be familiar with the current product, then passed on expensive new products, fear of risk. Meanwhile, vendors and media to promote energy-saving lamps LED limited education, causing consumers to choose energy-saving lamps; LED energy-saving lamps are often excluded from the candidate list.
2, the price factor
The same power which is the same wattage, high efficiency energy-saving lamp energy saving lamp brighter than normal. In theory, the general energy-saving lamp life is approximately 5000 hours, and indoor LED lamp life of up to 5 million hours. In theory, 5 hours of electricity per day, it's life up to 27 years.
Effects of normal wear and tear and light in the same premise, you can choose an ordinary straight tube fluorescent lamp energy saving (15W) and equal to its LED lights glow effect (9W) were compared. At present, an ordinary energy-saving lamps cost about 50 yuan, LED lamp sells for 200 yuan. To 50,000 hours of work time and the residents of Harbin, electricity (0.51 yuan / kWh), is common tariff for the energy-saving lamps 382.5 yuan, that is, (15 W × 50000 hours) / 1000 × 0.51 yuan = 382.5; LED lights use electricity cost is 229.5 yuan, that is, (9 W × 50000 hours) / 1000 × 0.51 yuan = 229.5. However, in the 50,000 hours of testing, the general energy-saving lamps need to be replaced 10 tubes. Assuming a common energy-saving lamps 50 include costs 25 yuan and 25 yuan of lighting the lamp costs, then lit a cost of 50,000 hours 275 yuan (25 million × 10 tubes 25 per = 275); and 50,000 hours of light LED lights only need a cost of about 200. 50,000 hours lit at the same time, the general energy-saving lamps to 657.5 yuan total cost, LED lights, compared with 429.5 Yuan. Seen in this light, an LED light is save 228 than ordinary energy-saving lamps. The lamps in each room together, costs will double the savings.
3, the lack of a trusted brand of professional
Professional lighting brand in the domestic small and professional brand of less energy-saving lamps, lighting, and other brands in addition to NVC, the other lighting companies in branding and store building there started late, the single mode of operation and other issues, resulting in high-end products large part of Osram, Philips accounted for.
4, energy saving lamp enterprises conflicts, lack of long-term strategic
Many energy-saving lamp enterprises now stands at the level of processing of orders, in the research, design, build sales force management, brand marketing, operations management, channel construction are obvious shortcomings, especially the lack of clear business objectives and orientation, with the industry ebb and flow, in the future competition in the market lack the initiative, could be eliminated at any time.
5, relevant government departments do not pay enough attention
Because foreign trade are still the main business of many energy-saving light enterprises, not doing enough public relations and promotion to the relevant government departments, leading to LED lights do not take into account in introducing the relevant energy-saving measures of government departments and government purchase orders(12v LED lights). From: wholesale LED lights
